EDELMAN CHICAGO / CHIEF CREATIVE OFFICER / 2020 – 2022
Rebuilt & rewired Chicago creative and production departments as part of transformation from traditional PR firm to a modern communications agency rooted in earned creative.
Rebranded DuPage Medical Group as Duly Health + Care, featuring a new visual identity and marketing campaign. Business grew from 800k to 6 mm in nine months.
Clients included PetCo, Clif Bar, Miller Lite, Frito Lay, SCJ, 7-11, DoorDash, and Melissa + Doug.
DDB CHICAGO / EXECUTIVE CREATIVE DIRECTOR / 2019 – 2020
Led all work for Capital One Savor, Venture, and Quicksilver cards and NCAA March Madness sponsorship featuring Taylor Swift, Spike Lee, Sam Jackson, Charles Barkley, Jenn Garner.
Led 22 creatives in Chicago, built eight-person creative group in NY office.
Tripled social remit to 3mm in 12 months.
FCB CHICAGO / EXECUTIVE CREATIVE DIRECTOR / 2016 – 2019
Won AOR pitches for Academy Sports + Outdoors, Jimmy John’s, Chamberlain, and Blue Bunny Ice Cream, representing over 18 MM in revenue.
Clients included Michelob Ultra, Fiat/Chrysler (Fiat, Alfa Romeo, Jeep), Jimmy John’s, Smucker’s Pet Food Brands (Milk Bone, Meow Mix, Nature’s Recipe),
FCB TORONTO / CHIEF CREATIVE OFFICER / 2014 – 2016
Built creative department that produced 70+ international and national awards with wins at Cannes, One Show, Clio, and every major Canadian show in just 24 months – including earning Canada’s most awarded agency at Cannes 2017.
Named Strategy’s 2016 Canadian Digital Agency of the Year, the first of four consecutive years.
FCB CHICAGO / EXECUTIVE CREATIVE DIRECTOR / 2009 – 2014
Highlights include Ship My Pants, Big Gas Savings and Jingle Balls. Generated 80MM+ views in 2013, igniting social conversation and creating cultural impact for long-dormant brand.
Clients included Dow Chemical, Shelter Pet Project, DiGiorno, and Chicago Cubs.
Led 20+ member group and over $25MM in revenue.
Promoted GCD to ECD in 2012.
ELEMENT 79 PARTNERS / GROUP CREATIVE DIRECTOR / 2001 – 2009
Gatorade’s first Super Bowl ad, “23 vs. 39”, celebrating Michael Jordan’s second and last return from retirement. Ranked 5th best Michael Jordan ad of all time by ESPN.
Multiple award-winning campaigns for Gatorade and Propel Fitness Water, including Gatorade “Thief” (featuring Derek Jeter and Harvey Keitel) and the epic “Stress Monster” for Propel.
Promoted Sr. CW to CD in 2003, CD to GCD in 2007.